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Benetton launches new vintage collection with Depop

  

Italian brand Benetton has collaborated with secondhand fashion marketplace Depop to launch a new collection of the brand’s vintage garments. As per a Spin Off, the 60-piece collection spans the 1980s to 1990 and includes men’s and women’s pieces and accessories, showcasing Benetton’s DNA and commitment to color. The collection includes rare rugby shirts, iconic colorblocked sweatshirts, patchwork denim jackets, Argyle jumpers and linen shorts.

Benetton has also launched a new campaign for the collection. The campaign sensitivizes important social issues, just as Benetton’s campaigns did in the 1990s when the brand addressed many a controversy at the time with its now famous promotions that were photographed by Olivero Toscani and now are icons of advertising.

It features @YouthClubStore who is committed to promoting more conscious consumption of fashion, @ArchiveSix who speaks to her empowerment as a POC businesswoman, dancer @Ayo, on the importance of self love and self acceptance and @Hadiyahh who is passionate about the representation of real female bodies in the media.

 
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