Danish fashion company Bestseller achieved a significant milestone by celebrating its 50th anniversary in the FY24–25, alongside reporting robust financial results.
Founded by Merete Bech Povlsen and Troels Holch Povlsen with a singlestore in Ringkobing, Denmark, Bestseller registered a 7 per cent Y-o-Y growth in revenue during FY24-25. The company’s pre-tax profit increased by 10 per cent to approximately $922.7 million.
The company has grown to over 2,800 retail stores and employs around 25,000 colleagues across 90 countries. Strategic investments made by the company under the leadership of Anders Holch Povlsen help drive responsible growth including increasing the share of preferred materials through the Fashion FWD strategy and increasing the share of preferred materials. The company’s innovation arm Invest FWD supports tech companies like Softwear Automation (automated garment production) and Matterr (polyester recycling).
Bestseller is the parent company for well-known brands such as Jack & Jones, Vero Moda, Only, and Name it.











