Bestseller is set to make a dynamic return to Copenhagen this August for CIFF 65, reaffirming its commitment to the Scandinavian fashion scene with a standout presence in Hall C Marking its third consecutive season at the fair, the Danish fashion group will spotlight six of its trend-forward brands: Pieces, Noisy May, JJXX, Object, Rouge Edit, and Y A S.

The curated collections will be revealed through immersive displays and engaging brand experiences, transforming Hall C into a high-energy space that fuses creativity with commerce. Bestseller’s return is expected to be a key highlight of CIFF 65, helping to shape upcoming seasonal trends and positioning the company as a central figure in Nordic fashion innovation.

Lars Pedersen, Regional Director and Executive Team Member at Bestseller, emphasized the importance of CIFF to the company’s European strategy, noting that it remains the only trade fair where Bestseller invests at such a scale. “It’s a strategic platform where we connect with partners, share our brand stories, and show our long-term commitment to this region,” he said.

CIFF Director Sofie Dolva welcomed the continued collaboration, highlighting the energy and innovation Bestseller brings to the event. “Their activation of space and ideas contributes to the fair’s creative and commercial pulse,” she said.

The partnership between CIFF and Bestseller reflects a shared vision to elevate the Nordic fashion community, offering a platform where inspiration, industry dialogue, and business growth converge under one roof.