Better Cotton has renewed its standard recognition agreement with the Brazilian Cotton Growers’ Association, ABRAPA.

Effective retroactively from October 2024 - October 2025, this agreement will automatically renew for another three years if all requirements are met.

Since 2014, ABRAPA’s Responsible Brazilian Cotton (ABR) Program has been recognized as equivalent to the Better Cotton Standards System (BCSS). This allows Brazilian farmers to sell their cotton as ‘Better Cotton’ in both national and international markets.

During the 2023/24 cotton season, the 440 Brazilian farms with ABR certification produced over 3 million metric tons of Better Cotton. This represents more than 83 per cent of Brazil's total cotton production.

Better Cotton requires its Strategic Partners to regularly reassess and, if necessary, update their standards to match the BCSS. This ensures that both standards evolve to support cotton farmers in meeting the market's demand for more sustainable cotton.

The new agreement confirms the ongoing alignment between the Better Cotton Standards System and the ABR Program.