Autumn 2014 edition of Intertextile Shanghai Apparel Fabrics to be held at Shanghai New International Expo Centre in Shanghai, China, from October 20 to 23, 2014. Exhibition will see a newly designed Beyond Denim hall with increased capacity to meet the domestic demand.
Beyond Denim gets bigger & better
This year’s fair will boast 15 halls, with over 3,800 international and domestic exhibitors featured across more than 170,000 sq. mtr.of space.Following the success of last year’s denim zone, the newly designed and enlarged Beyond Denim hall will feature around 150 exhibitors from six countries and regions. In China, the latest denim products are increasingly popular as China’s expanding middle and upper classes follow western fashion trends.As a result, this year’s denim area expands to an entire hall witnessing a 25 per cent increase in exhibition space compared to last year.
This presents an exciting opportunity for overseas companies to take advantage of this lucrative market. And the new design of the hall created by renowned French studio, the NellyRodi Agency is expected to attract more buyers to the area. Some of the highlights on display this year include examples of new wash innovations, the latest technologies, sustainable production practices and premium denim in Beyond Denim Forum.
The expanded hall gathers most of the leading domestic denim manufacturers, denim designers and marketing firms, as well as international denim fabric exhibitors. TextilSantanderina SA is an exhibitor from Spain that believes their high-end Spanish products will do well in the Chinese market. Their collection includes faded finishes, new digital prints inspired by nature and poetry, cotton/Lycra and 100 per centTencel fabrics, and jacquard styles inspired by a Bohemian soul and the spirit of old cities that leads to rustic, textured, delicate and aged looks.
American &Efird is another well-known supplier from USA. They will introduce premium products following the hottest trends in the market for denim wear and active wear. According to the company, denim is a traditional ‘must-have’ item for consumers which, therefore, demands high quality threads to safeguard seam integrity. Their major products include corespun threads with NWT technology and textured threads which incorporate quality trims.
Intertextile Shanghai Apparel Fabrics is co-organised by MesseFrankfurt (HK); the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.