Sourcing at Magic will take place in the United States from August 16 to 19. It showcases the latest in apparel, footwear and accessories for men, women and children. This is a fashion trade show that happens twice a year and meant for large buyers as also small and medium businesses.
It’s North America's largest, most comprehensive sourcing event. Thousands of exhibitors showcase next season’s collections. The show expects more than 2,000 exhibitors from 24 countries. A variety of seminars hosted by top industry professionals will be open for attendees and exhibitors. Magic is unique because it shows and blends a variety of brands alongside a variety of factories from around the world. It covers advanced contemporary luxury brands to the latest trends in fast fashion.
A mobile app will help assist exhibitors as well as visitors. It is a searchable database. Within the app a search can be made by country of origin, name of factory, products and minimums. A digital matchmaking service will allow attendees to find the manufacturers that will best fit their production needs. Sourcing at Magic is focusing on wearable technology this August. There will be an interactive exhibit area.