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Big fashion brands continue to grow with new partnerships and collections

Big fashion brands continue to grow with new partnerships and collections

After last year’s record number of partnerships, the fashion industry is witnessing a few big partnerships this year as well. Some major partnerships are from design houses like Louis Vuitton, Gucci, Prada, Balenciaga, etc.

The first of these partnerships includes the collaboration of Kanye West and Gap’s Yeezy Gap with Demna Gvasalia, Creative Director, Balenciaga for the Yeezy Gap Engineered by Balenciaga collection. And as Woman’s Wear Daily report reveals, the first collection from the collaboration comprising eight styles was released in February 2022. The prices ranged from $120 to $440. Second collection from the collaboration was released this May. 

Adidas and Prada unite for a Re-Nylon collection

Before Gap released its collection, Prada and Adidas united once again in January to launch Adidas for Prada Re-Nylon collection. It offered refurbished Adidas Originals Forum sneakers in high and low versions besides track jackets, tracksuits, sweaters, hoodies and bucket hats.

Balmain collaborates with Barbie

In January, Olivier Rousteng, Creative Director, Balmain also launched his design house’s collection in collaboration with Barbie. The 70-piece collection ranges from logo T-shirts to couture evening gowns. Made in shades of pink, the collection incorporates some of Balmain signature designs like sailor sweaters, tweeds, denim jackets and cocktail dresses. It also includes handbags designed like windowed cardboard boxes housing Barbie dolls.

Manolo Blahnik, Birkenstock merge designs

In March 2022, two iconic footwear brands, Manolo Blahnik and Birkenstock, teamed up to launch a capsule collection that merged both the brand’s design principles. Offering six garment pieces, the collection includes three styles of the Birkenstock Arizona sandal in velvet fuchsia and blue, as well as black leather, and three styles of the Birkenstock Boston clogs offered in the same color shades. Both styles are embellished with crystals on the buckle.

Burberry launches spring 2022 collection

In the same month Burberry launched its spring 2022 collection in collaboration with Supreme. Featuring trenchcoats, puffer jackets, denim trucker jackets, rugby shirts, hoodies, jeans, denim shorts, T-shirt, hats and skateboards, the collection blends Burberry’s signature plaid print with Supreme’s streetwear designs..

Disney, Givenchy team up 

Mathew Williams, Creative Director, Givenchy teamed up with Disney for a collection titled ‘The Wonder Gallery,’ in May.  The collection launched with a range of T-shirts and hooded long sleeve T-shirts featuring Disney’s iconic characters. A second collection will be launched this summer.

Fendace hits stores with two collection

Known as Fendace, the Versace and Fendi collaboration hit stores in May this year. The collaboration has launched two collections: Donatella Versace’s Fendi by Versace collection and Kim Jones’ Versace by Fendi collection.

The Fendace collaboration offers apparel, shoes and accessories that merge Versace’s iconic Baroque print and safety pins with Fendi’s signature “F” logo. 

Adidas’ merges designs with Gucci’s color palette

This June, Gucci launched its Adidas x Gucci collection offering women’s and menswear pieces across apparel, shoes, accessories, jewellry and lifestyle pieces. The collection fuses Adidas’ three-stripe designs with Gucci’s classic red and green color palette. The collection is priced in the range from $235 to $4,200.

Louis Vuitton and Nike launch ‘Air Force 1’

Louis Vuitton teamed up with Nike in May to launch nine editions of its Air Force 1 sneakers collection. The brand also organized an exhibition for Abloh at Greenpoint Terminal Warehouse in New York City during May.

New collection under Farfetch Beat concept

Opening Ceremony and fashion designer Peter Do collaborated in June to launch their collection under its new concept Farfetch Beat. The collaboration offers three versions of Opening Ceremony’s signature varsity jacket, merging their classic designs with Do’s spacer material. The collection also includes an upcycled varsity jacket.



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