Birla Cellulose has announced its plans to participate in Bharat Tex, scheduled to take place in New Delhi from February 26-29, 2024, at Bharat Mandapam. At the event, the company will showcase Birla EcoSoft, a bamboo viscose fiber renowned for its exceptional breathability, moisture management, and durability compared to conventional viscose. Sourced from sustainably managed forests, Birla EcoSoft sets new benchmarks for comfort in the fashion industry, reflecting the company's dedication to transparency and consumer trust.
Furthermore, Birla Cellulose will introduce its revolutionary Circular Yarn Blend crafted from recycled mechanical textile waste using cutting-edge technology. This breakthrough product boasts a remarkable 50 per cent mechanical recycled fiber content while maintaining high-strength yarn for various fabric and garment applications. The chemical-free, energy-efficient mechanical recycling process addresses environmental concerns, boasting minimal energy consumption, eco-friendliness, low greenhouse gas emissions, and reduced water usage. In-situ coloration eliminates the need for additional dyes or pigments, further minimizing the environmental footprint.
The company will also highlight its Carbon-disulphide Adsorption plant in Kharach, Gujarat that employs closed-loop technologies to mitigate carbon disulphide and hydrogen sulfide emissions. Another innovation by Birla Cellulose is Livaeco fibers that contain a unique molecular tracer for source verification across the value chain..
ManMohan Singh, Chief Marketing Officer, says, Birla Cellulose’s participation in Bharat Tex will enable the company to exchange new ideas and forge new partnerships with industry leaders.
