Birla Cellulose has emerged number one in a ranking of 11 global viscose rayon producers. The ranking has been done by the NGO Canopy from the sustainability angle. These 11 viscose rayon producers represent 70 per cent of global viscose production.

Birla Cellulose uses sustainably sourced fiber for its pulp operations. It adheres to strict standards of global fiber sourcing, which focus on protection of high conservation value and ancient and endangered forests. The company engages with the entire textile value chain and plans to further support traceability, certifications and sustainable innovations.

Canopy found Birla Cellulose’s current supply chains indicate that the risk of sourcing wood from ancient and endangered forests or other controversial sources is low. Canopy works for the conservation of ancient and endangered forests, in particular, high conservation value forests. It ranked the world's top viscose producers on their progress on eliminating endangered forests from their supply. This year the ranking features five new criteria, including priorities on conservation solutions and transparency.

The report is highly anticipated by over 105 global brands, retailers and designers that are part of the Canopy Style initiative. It has become a go-to resource for fashion brands since it was first published in 2016