Denim trade fair Bluezone which to be held in Germany, January 2022, stands cancelled, says Munich Fabric Start Exhibitions. Reason: rapidly increasing infections of Omicron variant across Europe. Instead, Bluezone will be reimagined as a standalone event dedicated to denim innovation. The new format will take place May 3 to 4, 2022, alongside Keyhouse, a segment dedicated to textile technology. This opportunity arises from the unique seasonal rhythm of the denim and innovation segment. This puts Bluezone just two weeks before Denim PV that takes place in Berlin from May 17 to 18, 2022.
September 2019 edition of Bluezone hosted more than 100 international exhibitors presenting their newest developments for fall /winter 2020-21 while increasingly focusing on transparency, environmentally friendly production and conscious consumption.
Over 20 Bluezone exhibitors joined forces with designers to create an innovative vision of denim. Naveena Denim presented Zevolution, a denim made of environmentally friendly fibers instead of cotton, and Retrotech, a modern vintage cotton with a stretch mixture. Bossa launched its new Eversoft fabric selection with new finishing technologies that deliver extreme comfort and supersoft touch. Tejidos Royo presented its foam indigo dyeing technology that cuts water consumption by 100 per cent, chemical use by 89 per cent and energy consumption by 65 per cent.