Bombay Dyeing has launched three bedding collections - Saughat, Ethnicity and Urban Living - to tap festive-season demand ahead of Raksha Bandhan and Onam. The collections span traditional Indian motifs, contemporary prints and premium bedding, with prices ranging from Rs 5,499 to Rs 6,699. The launch comes as festive gifting increasingly extends beyond apparel and personal products into home categories.

Cotton, digital prints lead the assortment

Saughat is positioned around festive gifting, using reds, maroons, golds and pastels, with premium gift-box packaging and an MRP of Rs 5,499. Ethnicity features 300-thread-count satin-finish, 100 per cent cotton fabric and digital prints, priced at Rs 6,349. Urban Living moves further up the range with 400-thread-count satin-finish cotton, digital printing and a Rs 6,699 price point. All three king-size sets include a bedsheet and four pillow covers.

145-year textile legacy meets modern retail

Founded in 1879, Bombay Dyeing is a flagship brand of the Wadia Group and operates across home textiles and lifestyle categories including bedsheets, towels, comforters, blankets and pillows, alongside suiting and shirting. The brand sells through modern trade and continues to expand its distribution through franchise partnerships and alliances across India. Its festive launch places design-led home textiles at the centre of seasonal gifting and consumption.