From January 14 to 17, three international buyers invited by Texbrasil carried out through a partnership between Apex-Brasil and Abit. The buyers fulfilled a business agenda in Sao Paulo and made purchases worth $50,000, with expectations to spend an additional $2,00,000 over the next 12 months.

The group includes Colombia’s María Clara Suescún, representing Agua Bendita and Per’s Narciza Victoria Huerta and Jimmy Moreno Hurta, of Mundo Moda, who took part in meetings at the Lunelli, Kalimo and Rosset companies, in addition to visiting the Inspiramais, focused on innovation in materials.

Texbrasil is the Brazilian Textile and Fashion Industry Internationalization Program. Apex-Brasil is the Brazilian Trade and Investment Promotion Agency. Abit is the Brazilian Textile and Apparel Industry Association.

The companies at the show were also visited by buyers. A total of 12 Texbrasil member companies showed their launches to the public and to international guests. For María Clara Suescún, a buyer for the boutique beachwear label Água Bendita, the thing that most caught her attention was Brazilian companies’ innovation. She was unfamiliar with this side of Brazilian industry and saw lots of technology and interesting products over these last few days.