Bread & Butter will take place in Germany, September 1 to 3, 2017. It is going to be bigger, more versatile and bolder, transforming itself from a trend show into a festival of style and culture. It will be an opinion-forming experience for consumers.
This is a German street wear trade fair. The show enables customers and brands to get in touch directly – online and offline - and experience the best of fashion in the digital age. It focuses on fashion as well as the music and lifestyle areas.
Last year’s motto was Now, referring to the show’s momentum as a digital and thus instant platform. Yet with this year’s topic, Bold, the show wants to dive deeper into a substantive discourse about the confession of who a person is.
Bread & Butter has become much more a platform for engagement and inspiration than for simply shopping. Following this approach, Bread & Butter takes an educational approach by organizing talks and speeches.
Brands are invited to show a more atypical range of products at Bread & Butter to widen the spectrum of perception among the audience. The number of participating brands has increased from 25 to 40, among them Vans, Nike, Adidas and Hugo.