Street wear and skate trade show Bright will be held in Germany from January 17 to 19, 2016. The show’s new Urban area will house brands from the wider field of modern hip-hop fashion. Hip-hop fashion has been about baggy pants, oversized tees and bling but there are both avant-garde micro brands as well as long-established names who are currently breathing new freshness into the field.
The Outdoor segment will feature a selection of street wear- and lifestyle-minded outdoor and tech wear brands that connect design with functionality. This will be a platform for brands, especially from the Asian and American markets, who cater to a more niche urban/lifestyle customer. The accessories area will have Bright’s core segments like street wear, skateboarding and sneakers.
The entire core part of the big hall will feature Bright’s new booth layout with a clean, unified design and extended, two-meter-high black back walls, which shall support a clearer show impression and simplify visitor guidance. Visitors shall navigate along a single path – and that will not only tour the whole Bright area, but also its sister trade show Seek next door. For the first time in their co-existence at Arena Berlin, there will be two tunnel modules, connecting the shows at two transition points.
