British brand Mulberry has successfully implemented Aptos solutions for pre-season and in-season planning. For the next project phase, Mulberry will focus on product lifecycle management along with supply chain management in order to manage product development and fasten the sourcing process with greater efficiency. Aptos is supporting Mulberry by offering key functionality to integrate the entire process across functions, geographies and channels. Implementing both pre-season and in-season planning modules has provided the Mulberry team with the ideal opportunity to target best practice and evolve business process. The Aptos implementation structure and project team facilitated a quick and smooth project, which is already adding value for Mulberry.
With the market calling for greater agility and Mulberry’s business constantly expanding in terms of geographies and channels, the company not only had new planning needs but also requirements of sourcing, costing as well as increasing overall merchandising responsiveness. Mulberry chose Aptos for the retail expertise of Aptos across all processes and the ability to cover the merchandise process from end to end as well as the track record of satisfied customers. The decision enabled Mulberry to implement its agile supply chain initiative and also realize key objectives including reduction in inventory and greater visibility.