British fashion retailer, Ted Baker plans to make a comeback to UK high streets in early 2026, following its descent into administration in 2024. This move comes after the brand successfully relaunched its website in the UK last November.
According to a report by The Sun, Ted Baker plans to open a new store in London. This marks a significant step for the brand, whose UK store operator, No Ordinary Designer Label (NODL), entered administration last year, leading to the closure of all 46 of its UK stores. The brand also saw exits from international markets, including North America and the Netherlands, where similar bankruptcy proceedings occurred.
Since then, Ted Baker's parent company, Authentic Brands Group (ABG), has been strategically rebuilding the brand. ABG has focused on establishing new wholesale, distribution, and licensing partnerships globally. For instance, Pace Partnership London acquired the brand's wholesale business for the UK and Europe, while United Legwear & Apparel was appointed to manage Ted Baker's e-commerce operations.
Building on its successful UK e-commerce relaunch, Ted Baker further expanded its digital presence with a dedicated EU platform, which went live on July 1, 2025. This platform offers a localized shopping experience to customers in key European markets such as Germany, Ireland, the Netherlands, and Spain. A press release from Ted Baker emphasized that Germany and Ireland have historically been crucial markets, consistently showing strong customer engagement. This new digital chapter, the brand stated, reflects its commitment to serving its loyal EU customer base with enhanced product storytelling, curated experiences, and improved service.
