British Wool has announced a strategic investment in NexGen Tree Shelters Ltd., a company specializing in biodegradable tree shelters made from British wool. This investment will enable NexGen to start full production of its eco-friendly tree shelters, which have undergone extensive development and testing since winning the Innovation in Wool award in 2020.
The partnership aims to transition NexGen’s innovative products from development to market, enhancing sustainability and eliminating single-use plastics. NexGen has committed to sourcing wool through British Wool’s collective marketing scheme, and British Wool will gain a seat on NexGen’s Board, ensuring close collaboration.
Andrew Hogley, CEO of British Wool, expressed enthusiasm for the partnership, highlighting its potential to remove single-use plastics and boost demand for undervalued British wool. Gary Hurlstone, Founder of NexGen, noted the significant interest in their products and the opportunity to expand into UK and international markets.
This investment underscores British Wool’s commitment to sustainability and promises to create value for its members by opening new markets for British wool. The eco-friendly tree shelters represent a major step forward in sustainable agriculture and environmental conservation.
