Renowned UK-based luxury fashion house, Burberry has re-appointed Paul Price in the expanded role of Chief Product Merchandising and Planning Officer. Price previously held the position of Chief Merchandising Officer at Burberry from 2007-17. He will officially return to the company on Dec 9, 2024 and report directly to Joshua Schulman, CEO who took on the leadership role earlier this year.

During his initial decade-long tenure at Burberry, Price played a significant role in driving the brand’s product strategies, contributing to consistent double-digit growth and being an integral part of Burberry’s era of peak value creation. Schulman praised Price as an ‘exceptional merchant and retail leader,’ highlighting his impactful work across various markets and channels.

Following his departure from Burberry in 2017, Price served as CEO of Topshop and Topman and later moved to Los Angeles to work with James Perse. Most recently, he operated his own consulting firm, leveraging his extensive experience in the fashion and retail industry.

Expressing his excitement about rejoining Burberry, Price called the company an ‘iconic brand with an incredible legacy in British fashion and luxury.; He noted its unique cultural significance and rich history as defining qualities that distinguish Burberry from its peers.

As part of his new role, Price will become a member of Burberry’s executive committee and plans to relocate to London at the start of 2025.