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Buyco launches new activewear collection focusing on sustainability

  

Leading innovator in women's activewear, Buyco has launched its latest collection, designed with a strong focus on sustainability.

Redefining the workout wardrobe of modern woman, the new collection is made by utilizing recycled materials, and aims to reduce fashion waste, a critical issue in the global apparel industry. It offers leggings, sports bras, crop tops, and jackets featuring modern cuts and earth-toned palettes, Crafted from breathable, body-sculpting fabrics, the collection is designed to support dynamic movement while prioritizing environmental responsibility.

The high-performance fabrics used in this collection are derived from recycled PET bottles and post-consumer waste. The apparel pieces are engineered for recyclability, with integrated take-back programs at the point of purchase. They have been colored using water-saving, non-toxic dyes. Designed with body diversity in mind, these apparel pieces are available in sizes ranging from XS to 4XL.

Nora Chang, Chief Marketing Officer, Buyco states, the new eco-collection is an answer to women’s demands for clothes that reflect their power, their passions, and their planet. More than just activewear, it’s an active stand against fast fashion waste.

Buyco expands its mission to empower not only individuals but also the planet through this collection. By creating durable products that support and help reduce environmental damage, the collection helps Buyco transform into a new brand - one that is not only responsive but also innovative, and evolves with customers’ real needs and value

 
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