Bangladesh is drawing the attention of global buyers for high-end denim. Rising costs in China have created an opportunity for Bangladesh to grab a share of the denim segment. Bangladesh now produces more value-added products. It targets denim exports worth $7billion by 2021, when the country's total garment export is expected to cross the $50 billion mark.

Price is the advantage of Bangladeshi denim makers that helps them retain the top exporting position in the EU and maintain the third position in the US. Global brands have started exploring the sourcing potential of handloom denim fabrics dyed with natural indigo from Bangladesh.

In recent years a few companies in Bangladesh have started cultivating natural indigo and this indigo is mainly used in dyeing high quality, handmade products for high end and luxury markets. Denim made on handlooms is softer than mill made denim, has a unique texture and breathes well and helps feel cool in summer and retain body warmth in winter. Organic cotton and natural indigo dye are used for producing the handloom denim fabric.

Sustainable fashion companies in Germany are working with a company in Bangladesh to produce hand-woven indigo denim fabric.