Shot by photographer Mert Alas, Calvin Klein latest campaign with Jung kook to launch the brand’s Spring 2024 collection captured the essence of popstar’s global status, where he exudes natural confidence while commanding the iconic Grand Central Station in the brand's new Jeans styles.
The Spring 2024 jeans collection by Calvin Klein redefines wardrobe essentials with youthful energy and minimalist design codes. It includes the 90s straight fit Jeans that offer a nostalgic twist on denim classics. The oversized monogram T-shirt elevates a staple with a subtle Calvin Klein monogram logo.
Launched February 16, on calvinklein.com, the campaign unfolded on @calvinklein social channels throughout the week. Jung Kook's images also graced out-of-home placements worldwide. This season's campaign delved deeper into Calvin Klein's world, spotlighting culture-shaping talents like Jung Kook in moments that emphasise individuality, confidence, and the full Calvin Klein lifestyle.
