Calvin Klein’s new spring 2025 campaign features global music sensation and three-time Grammy winner, Bad Bunny.  

Shot and directed by fashion photographer Mario Sorrenti shot, the campaign showcases Bad Bunny in a sensual and immersive setting. The campaign's film is set to his popular track, ‘EoO.’

In the campaign, the multi-platinum artist models Calvin Klein’s new Icon Cotton Stretch underwear, a modern update to the brand's classic designer underwear. This new line boasts a stitch-free Infinity Bond waistband, a supportive contour pouch, and improved shape retention for enhanced comfort and fit. The Icon Cotton Stretch line is available in briefs and trunks.  

Launched online, the campaign released the exclusive Bad Bunny content throughout the week on Calvin Klein's social media platforms.

The campaign will also be featured in prominent out-of-home advertising placements globally.