India is in the top ten markets for the Cotton Council International’s Cotton USA and the organisation expects Indian cotton imports from the US to continue to grow year-on-year.
The council aims at making US cotton the preferred textile fiber for global cotton products. As a part of its promotional work in India, the organisation works with over 35 licensee mills which buy US cotton. Cotton Council International has created an array of US cotton-rich apparel with the help of innovative technology.
CCI has promoted US cotton in 50 countries internationally for over 60 years. It counts India as one of its top ten markets and expects that the Indian market will continue to grow each year for the foreseeable future. As more and more clothing brands are valuing sustainable production methods in India, these environmental targets could help CCI secure more business in the country.
Cotton USA is dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations. This is a platform that not only promotes close collaboration between upstream manufacturers with fashion designers, but also showcases denim fashion that combines art, technology and innovation through the creativity of designers. Cotton USA launches US cotton-rich denim fashion collections at fashion weeks the world over.