Renowned for its authentic athletic apparel since 1919, Champion has unveiled its latest innovation; the Champion Weighted Hoodie, with an aim to promote mental health.
The weighted hoodie was invented after a survey conducted by the brand in 2022. on 19 to 35-year-olds revealed a desire for a weighted wearable product from the brand Champion by over 90 per cent of the consumers. Responding to this widespread need, the brand created this stylish and innovative hoodie for day-to-day wearable relief.
The weighted hoodie prototype represents another step in the brand’s pursuit of meaningful product creating a real impact for consumers. The hoodie is a perfect example of addressing mental health concerns and daily life stress. It is inspired by the use of weighted products for comfort by the brand’s consumers. Through this adaptive fashion, the brand aims to destigmatise mental health.
Weighing 8 lbs, this machine-washable hoodie is quilted with micro glass beads to provide the scientifically proven benefits of weighted pressure, similar to weighted blankets, which can reduce symptoms of stress and anxiety and support other mental health and neurodivergent conditions. The hoodie was developed in collaboration with Thera, a small business founded by Jenny Rosenberg, who began creating weighted wearable products during the pandemic. The prototype is undergoing testing with leading mental health experts, including Dr. Kerri McBee-Black, Head Adaptive Apparel Researcher and Professor at the University of Missouri.
In 2023, the Hanesbrands-owned Champion launched its first global brand campaign, titled ‘Champion What Moves You,’ redefining its mission to provide every individual a platform to pursue their passions and live their true purpose. For Champion, being a ‘Champion’ is about taking action and creating with intention, supporting important causes across communities, including mental health.
Developed in partnership with Thera, the Champion Weighted Hoodie weighs 8 lbs (3.6 kg) with balanced distribution across the arms, chest, back, and hood. It is made with premium quality, non-toxic, odor-free, machine-washable micro glass beads.
Easy to clean and maintain, the hoodie offers multiple sensory experiences and extended wear options with one side textured and quilted, and the other soft and smooth. Designed for those with sensory label issues, the hoodie aids in garment reversibility while retaining important legal and wash information. It acts as a focus agent for those with fidgeting tendencies.
