This year’s autumn edition of Chic, one of Asia’s leading fashion trade show will be held at the National Exhibition and Convention Centre, Shanghai from October 11 to 13. Chic offers the right date and choice of fashion brands from all over the world. Messe Düsseldorf is the organiser for the joint company exhibition Federal Republic of Germany. The presentation-style is that of department store with a fashion mix of women’s and men’s clothing, body wear, bags, shoes, scarves and shawls on display. Also on display would be collections for Spring/Summer 2017.
In addition to international presentations from Italy, France, Germany, Brazil and others, Pure Shanghai will be also there as a ‘show-in-show’. Also present will be Korean Preview in China and the shoe sector GOFL, organized by the Kaishi Exhibition Group.
With a spotlight on innovation and start up’ young designers from 33 fashion schools will have the opportunity to present their work and ideas in a unique context. Chic has been taking place for the last 24 years. Launched in autumn last year, the Autumn Chic show offers two editions a year with a comprehensive overview of Chinese and international brands.