According to EU data, retail compound growth rate of China's women's underwear market is expected to be worth 197 billion 300 million yuan by 2022. Meanwhile, data by China Apparel Association estimates the size of China's men's underwear market in 2019 to be around 171 billion 300 million yuan, thanks to the steady growth of downstream consumer demand. The main categories of men's underwear include men's underwear, thermal clothing and household clothing.

There are many participants in China’s apparel industry, whose modes are mainly divided into brand enterprise competition and non brand enterprise competition. Women's underwear market, men's underwear market and children's underwear market, the concentration of brand enterprises is low, and market competition pattern is dispersed. For sports bra market, as the market share of Chinese sportswear brand is highly concentrated, market position of the top five sports brands are relatively stable, which poses a great challenge to the expansion of personal clothing brand to sports bra.

According to EU data, in 2018, concentration of top five brands in China's underwear market was only 6.6 per cent, while market concentration of top five markets in Japan, the US and the UK was 56 per cent, 47 per cent and 22 per cent respectively. By contrast, the market concentration of the top five brands in China's underwear market is much lower than that in Japan, the United States and the United Kingdom, so the Chinese underwear market still has the potential to concentrate its market share on leading brands.