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Chinese brands launching new sportswear collections to tap demand

With the growing fitness industry in China, demand for sportswear is also growing. To cater to this, domestic brands are launching their products to meet the requirements of different sports. Sportswear giants like Li Ning, Anta and 361 Degrees have launched footwear and outfits for basketball, football, running, outdoor sports and athleisure with similar product strategy as big international brands Adidas and Nike.

With a distinctive style, flamboyant colors and clear cuts, Chinese designer Sun Lei recently launched her own brand Mono, to offer both functional and fashionable fitness clothing to an increasing number of gym-goers in the country. The brand’s special design for gym workouts aims to provide a new option for gym goers, with fabrics that absorb sweat, dries fast, and is ultraviolet-proof and anti-bacterial,. Mono has released three series in different styles and three colors, for women.

 

 
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