Xinao Textiles, based in China, has opened in Italy. This will be not only a commercial facility but a development and production center crucial for strengthening its position in Europe. The company will be a benchmark for Italian and European textile market, guaranteeing rapid manufacturing times and products in line with its taste and demands. The aim is to become the collector of the European fashion market’s ideas and trends, to interpret its taste and needs and offer a rapid, competitive service.

The subsidiary is located in a part of Italy that is an international wool yarn center. Xinao will integrate itself with the local textile services industry to create a product with Italian taste and high added value. Xinao Textiles, founded in 1991, is one of the world leaders in the worsted wool spinning industry. About 80 per cent of its market is external knitwear and 20 per cent circular knits and socks. The secret of its success lies in its totally integrated production chain: from its own farm in Australia, which supplies part of its wool requirements, to all combing, treatment, dyeing and spinning stages. Meticulous selection of raw materials means it is now a leader in fine and extra-fine yarns, manufacturing a product with international appeal.