A world leader in production of colour and additive solutions for polymeric products, Americhem Inc, released its 2016–2017 Color Trends comprising of six colour palettes: Rush Hour, Office Diligence, Casual Friday, Night Life, Welcome Distraction and Sunday Brunch.
An announcement of the colour families was made on September 10, 2015 at Americhem’s annual colour trends course, as part of Americhem U, which is an ongoing educational series for professionals in the synthetic fibres and plastics industries. Developed by a committee of colour trend specialists, the colour families are predicted to be popular in the coming years based on global influences, pop culture, design trends, technology and fashion-forward colour predictions.
The groups of colours, besides the textures, finishes and effects, are translated into seasonal design concepts, moods and lifestyles, each with a unique story to convey the emotions and context of the colours. This is done in conjunction with a fashion design house in Milan, Italy.
The colour families this year revolve around a common theme, a week in our everyday lives. Aubrey Barto, lead colour trends specialist for Americhem, said that these colours would be at the forefront of product design and, therefore, at the leading edge of consumer preferences in the future. The colours are also apt for any industry interested in accenting their products with innovative and modern colours, she added.
