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Columbia Sportswear appoints new VP

Columbia Sportswear has appointed Michael Richardson as the new Vice President of global merchandising for the Columbia brand, with effective from April 23, 2018. He will report to Executive VP and Columbia brand president Joe Boyle.

In his new role, Richardson will develop and execute the strategic vision for Columbia’s global apparel product assortment. He has over 30 years of retail industry experience, most of it gained at Gap Inc. He spent nine years in merchandising roles at Gap, most recently, serving as VP of franchise product. In this role, he managed the product teams in merchandising, planning and buying for the Gap, Banana Republic and Old Navy franchise businesses across approximately 40 countries.

Starting his career as the Vice President and General Manager for Sports Country Ltd, Richardson joined Gap in 1993, as a divisional merchandise manager. He was also president and principle for Coopers Gourmet Foods.

 

 
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