Cone Denim recently announced to expand its S Gene collection with TENCEL x REFIBRA branded lyocell fibers. The move means Cone Denim is the first fabric producer in North America to use these fibers for denim. Cone Denim’s new fabrics will be made in its North America mills, and Cone Denim has featured its new denim collection at Kingpins New York.
Tricia Carey, director of global business development for denim at Lenzing the new fabrics from Cone clearly demonstrate that sustainability and denim are beautifully compatible concepts.
With TENCEL x REFIBRA Lyocell being the only commercially available fibers made from recycled cotton and wood pulp, the presence of these efforts means Cone Denim gets to improve denim’s sustainability without losing any of its application. Cone 3D R&D team continues to explore and push the boundaries in developing the next evolution of sustainable denims.
Kara Nicholas, Vice President Product Design plus Marketing for Cone Denim says that denim consumers want authentic yet innovative products that maximize comfort, style, and performance they also want to know that their favorite jeans are responsibly made and remain sustainable at the end of their lifecycle when finally discarded.
