Cordura is collaborating with leading Japanese brands to showcase specialised manufacturing techniques and cutting-edge design.
In the first phase of the project, Cordura will release a video made in collaboration with a leading bag brand. Through close-up shots of the detailed work of artisans, from design planning to cutting and sewing, the video emphasises the intricate detail and beauty of Japanese craftsmanship with Cordura fabric.
The campaign is testimony to Cordura’s appreciation and support for Japanese craftsmanship.
Phase two of the campaign will feature a special collaboration with CIE, an up and coming, innovative Japanese bag brand that has taken a military approach to carry solutions. Cordura Nyco fabric, which is used widely in US military uniform applications, is integrated in CIE’s designs with minimalistic and functional design.
Cordura fabric technologies are trusted by the US military for strength and durability. Cordura fabrics are used in a wide variety of stylish and long-lasting products from apparel to bags, packs, and footwear, and are trusted by many militaries and protective clothing companies around the globe.
Pushing the boundaries of durable fabric technology through its latest innovations, combined with forward-thinking collaborations with its supply chain and brand customers continue to help drive Cordura’s success.