Cotton USA showcased it latest innovations at Première Vision in Paris, France, held from September 17 to 19, 2019. The innovations on offer included new performance materials and origin tracing technology. The aim is to inspire the textile industry with new ideas, technologies and opportunities that propel businesses forward and help its partners rise to meet growing customer expectations and build business opportunities. Becoming a Cotton USA licensee can benefit businesses. The Cotton USA mark is of high value to consumers and can drive both preference and higher prices. Cotton USA is dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations. This is a platform that not only promotes close collaboration between upstream manufacturers with fashion designers, but also showcases denim fashion that combines art, technology and innovation through the creativity of designers.

Cotton USA is a part of Cotton Council International (CCI), a non-profit trade association that promotes US cotton fiber and manufactured cotton products around the globe. CCI’S reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI’s mission is to make US cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the US cotton industry and drives export growth of fiber, yarn and other cotton products.