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Cotton USA to showcase ‘what’s new in cotton’ at Premier Vision Paris

Cotton USA will present to the global textile and apparel industry what’s new in cotton, including US cotton-rich fabrics created with innovative technology, at its booth in Hall 6, D60 at Première Vision in Paris from September 19 to 21.

Cotton USA invites attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices. For the first time at Premiere Vision, Cotton Council International (CCI), Cotton Incorporated and Supima will exhibit jointly in one large cotton pavilion to showcase cotton innovation, including innovation in technologies, fabric blends, performance, design and fashion.

Cotton USA will showcase the US cotton industry’s sustainability efforts, global cotton market developments, the findings of current market and consumer studies, and its ongoing Sourcing Programs that match US cotton buyers and suppliers throughout the supply chain.

CCI Executive Director Bruce Atherley says innovation is one reason that Cotton USA has become the cotton the world trusts. At Premiere Vision, ‘what’s new in cotton’ section will showcase innovative technologies, or thinking that will inspire brands with new ideas for cotton and cotton blended fabrics. The objective is to inspire everyone in the textile business to think about the many opportunities in US cotton, and you will want to visit the booth to learn more about innovative cotton fabrics.

The company is dedicated in providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations says Atherley.

 
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