Cotton USA has launched a new advertising campaign by which it stresses on the brand’s vision, quality and responsibility. Responsible, transparent fiber sourcing is an integral part of Cotton USA’s marketing and licensing program, which operates globally and offers a wide range of services.
Cotton USA is known for quality US cotton products. The ad campaign will debut at the Heimtextil trade show to be held during January 14 to 17 in Germany. The Cotton USA pavilion will serve as an international meeting point for the entire cotton trade at Heimtextil 2015.
Cotton Council International is the export promotion arm of the US cotton industry. As a non-profit organization, CCI is dedicated to promoting quality US cotton and cotton products to consumers around the world. The Cotton USA mark identifies quality 95 per cent cotton products that contain at least 50 per cent US cotton. CCI supports buyers in sourcing Cotton USA, from raw material to the end product, with a focus on responsible cotton production.
The US cotton industry provides a portfolio of other key services including trend forecasts and technical support. Licensees also benefit from the valuable insight they obtain into consumers, based on the findings of international surveys made available to all global partners.
www.cottonusa.org/
