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D2C Innerwear launches Almo Wear in India


D2C Innerwear has launched Almo Wear in India as an attempt to change this perception by building an innerwear experience. Bringing Italian style and minimalism to the Indian market, the collection includes together timeless designs and innovative fabric. It offers two different fiber based n ranges; GOTS certified Organic Cotton range and Tencel Modal Micro range.

The Global Organic Textile Standards (GOTS) approved organic cotton range is a sustainable twist on the conventional cotton innerwear. Softer than conventional cotton, it allows for 88 per cent lower water consumption along with a considerable energy-positive impact on the environment.

The second range has been crafted with Austrian Tencel Modal Micro fibers sourced from European beechwood forests. Sourced from nature, with an ultra-soft texture, these fibers unveil an unforeseen standard of conscious comfort. Adding to this, the revolutionary Siro Spinning method gives the fibers an additional fineness and makes them lighter. The result is a lush, ultra-soft (3 times softer than cotton), stretchable fabric with higher moisture-wicking capabilities allowing comfort & freshness like never before.

Almo Wear uses Swiss Textile Innovator, HEIQ’s revolutionary technology to incorporate enhanced odour control and an anti-microbial finish in its fabrics. This makes the products perfect for the tropical climate in India.