Post the success of the men's Fashion Week in January, a repeat is on the table as new players are entering the market. Now it is the turn of Danish show CIFF to make its appearance. The organisers of Copenhagen's premier fashion show have been looking towards Paris for several seasons but now they are well and truly ready to make their move as they took the opportunity of the edition currently being held in the Danish capital to launch a little teaser campaign.
A panel at the entrance of the Copenhagen show, advertised the dates of the next ‘CIFF Paris: from Wednesday 20th to Tuesday 26th June’. The launch is planned during the men's Fashion Week, with a marginally longer duration than that of its new French competitors. ‘Who's Next is scheduled for June 23 to 25; Man/Woman for June 21 to 25, and Tranoï for June 22 to 24.
CIFF brought together over 2,000 brands from the entire fashion spectrum for its dynamic winter edition: from men’s wear to women’s wear, from formal apparel to jeans, from premium to accessible and designer labels, from footwear to children’s wear. In 2014, CIFF teamed up with the Denim PV show, each giving the other a certain amount of visibility for a few seasons, an initiative aimed at linking up brands and manufacturers. CIFF’s Danish competitor, Revolver, is headed towards Milan and has been associated for several editions with the White show, within which it has a dedicated area. Copenhagen's summer shows, held in August, work hard to attract international visitors, especially from Southern Europe. The new events would permit both CIFF and Revolver to offer a Scandinavian alternative, fitting into a premium slot within the international show calendar.