German sustainable denim brand, Dawn Denim has launchedmaiden men's collection for F/W 2024-25 in stores across the country.
The collection was launched in collaboration with the Peek & Cloppenburg Conscious Fashion Store in Berlin for this. The brand’s partnership with this store holds prominence as the store focuses on conscious consumption, says Ines Rust, Co-founder
Along with this launch, Dawn Denim is also collaborating with other menswear partners committed to sustainable trade. Among these include are German retailers including Dear Goods, Hubert und Therese, Grünschnabel and Mode Weber in Switzerland.
The new Dawn menswear collection is sold at prices that range between €139 for a pair of jeans and €159 for a jacket.
A pioneer in the field of sustainable denim, Dawn Denim was founded in 2015. The brand is committed to fair fashion production. It manufactures jeans at its own factory in Saigon, Vietnam, under ethical working conditions and with a focus on resource conservation.
Dawn Denim is also the first German jeans brand to join the Denim Deal sustainable denim manufacturing project, announced during the Sep’24 edition of Munich Fabric Start.
