Asian streetwear like hoodies, T-shirts, trainers, and tracksuit bottoms is the flavor of the moment. A fashion genre, streetwear is a style of comfortable, casual clothing inspired by skateboarding, surfing, hip-hop, punk and other subcultures.

In recent years a growing number of new Asian labels have entered the sphere. And their sales are increasing strongly. While a few Japanese labels have long had a presence on the global streetwear scene, the big growth in recent years has come from companies in other Asian nations, from China to South Korea, Singapore even Indonesia. Seeking out fresh, unique pieces rather than just flashy logos from big name heritage brands is a major trend both within streetwear and the luxury market.

Asian streetwear has grown in popularity around the globe because it is of an increasingly high standard. The world is looking east because of the tremendous amount of young talent that has emerged in recent years. It is a reflection of Asia rising. The big increase in the worldwide popularity of Asian streetwear has been further helped by fashion bloggers and others in the online and social media sphere. These individuals are increasingly focusing on Asian designers, who had previously been ignored by established fashion publications.