As the festival fashion season approaches, denim brands are embracing bohemian flair and laid-back vibes to cater to attendees' style needs.
Online fast-fashion giant Shein plans to sponsor the renowned country music festival Stagecoach that will be held from April 26-28, 2024 in Indio, California.
For this festival, the e-commerce company will unveil a western-inspired clothing collection epitomising cowboy chic and desert glam aesthetics. The lineup will include fringe tops, bedazzled denim pieces, metallic boots,etc, designed to capture the essence of the event.
As part of their sponsorship, Shein will introduce the Shein Saloon, a vibrant activation crafted from shipping containers. Attendees can indulge in gifting opportunities and engage in activities like karaoke, mechanical bull riding, and refreshments at the bar. George Chiao,President, Shein US, says, a synergy between music and fashion, the festival will endorse western-inspired styles.
Another noted denim player, Lucky Brand will launch its Festival Finds collection that will play a homage to the western theme. The women's collection will feature Bermuda denim shorts, denim maxi skirts, and a denim corset dress, complemented by ruffled tops and boho dresses. Men's options will include denim Western shirts, bootcut jeans, and bolo ties. Lucky Brand will also offer one-of-a-kind upcycled pieces, demonstrating a commitment to sustainability and artisanal craftsmanship.
Meanwhile, Levi’s will launch a collection of loose-fitting tops and relaxed jean fits. Their collection includes unisex tops, tropical-print resort shirts, open-knit button-down shirts, and rugby stripe polos. For women, Levi’s will introduce the Ingrid shrunken jacket and a variety of bottoms, from miniskirts to Mom jean shorts. Men's options will feature zip-off utility pants and striped tees, reflecting a casual yet trendy aesthetic.
The ‘Festival Shop’ collection by teen specialty retailer Pacsun will embrace Southern Californian vibes with its collection stocked with boho essentials. The brand’s women’s range will offer sustainably sourced denim shorts and loose-fitting jeans, complemented by retro tops and crochet bikinis. The men's lineup will include graphic tees, cargo pants, and soccer-style shorts. Pacsun will also launch a special Festival Shop for Stagecoach, aligning with its commitment to catering to festival-goers' fashion needs.
Pacsun will present a captivating music video featuring Ronnie Watts' original song ‘Fast, Fast, Fast.’ This initiative is part of Pacsun Collective, a new endeavor that invites various creatives to shape the brand's campaigns and merchandise, fostering self-expression and unity among its audience.
