The Denim by Premiere Vision held in Spain on November 19 and 20 saw almost 4,000 visitors. Europe alone represented 70 per cent of the visitors. The event showcased products like fashion accessories and fabrics. It showed a glimpse of 2016 Spring/Summer trends.
The show saw 98 exhibitors from 20 countries. After Spain, Turkey had the second largest contingent, followed by Italy, the United Kingdom, France, Germany, Portugal and Belgium. About 72 per cent of visitors were international and came from 60 different countries. There were visitors from Japan, India, Pakistan, Hong Kong and Brazil. Northern Europe and Scandinavia are specialist markets for premium denim. Among the top Northern European visitors were the Netherlands, followed by Sweden and Denmark.
The Middle East and North Africa, with Tunisia and Morocco leading, had a significant presence of manufacturers, launderers and finishers, who came to meet their weaver clients. The Northern American countries also registered a significant increase since visitors from this area grew by 38 per cent when compared with the November 2013 attendance figures.
Visitors included buyers, decision-makers and creatives from premium and established brands including 7 For All Mankind, Abercrombie & Fitch, Benetton, Burberry, Calvin Klein and Chanel.
www.denimbypremierevision.com/
