Bluezone will be held in Germany, September 3 to 5, 2019. This specialised denim trade show will host more than 100 international exhibitors presenting their newest developments for fall /winter 2020-21 while increasingly focusing on transparency, environmentally friendly production and conscious consumption. More than 20 Bluezone exhibitors will join forces with designers to create an innovative vision of denim.
India’s Naveena Denim will present Zevolution, a denim made of environmentally friendly fibers instead of cotton, and Retrotech, a modern vintage cotton with a stretch mixture. Bossa will launch its new Eversoft fabric selection with new finishing technologies that deliver extreme comfort and supersoft touch. Tejidos Royo will present its foam indigo dyeing technology that cuts water consumption by 100 per cent, chemical use by 89 per cent and energy consumption by 65 per cent. The Carved in Blue project, a part of Tencel Denim, will present a new series of videos presenting experts’ vision about the market’s next challenges and focused on topics such as collaborations, cotton, alternative fibers and circularity.
New communication channels, transparent production chains and changing consumer behavior present the denim industry with fundamental challenges, but at the same time also offer great opportunities for a future-oriented blue industry.
