Most Indian designers who till now catered to a market are now busy exploring various retail routes in a bid to reach out to a wider audience. They are setting up stores and not just on high-streets but even smaller towns. It’s perhaps a realisation of the need to create wearable clothes for the common man. Recent designer store launches include Tarun Tahliani's new flagship in Delhi, Ashima Leena’s flagship store at the DLF Emporio Mall in New Delhi among others.
While Kolkata already has two home-grown design powerhouses in the form of Sabyasachi Mukherjee and Anamika Khanna, now designer Raghavendra Rathore too has opened a menswear store as a part of his expansion plans. He is planning stores in Mumbai and Punjab within the year. Evolv, multi-designer store from Chennai has now set up shop in Ludhiana, where they offer affordable collaborations from brands like CUE by Rohit Gandhi and Rahul Khanna, Abraham & Thakore, Gaurav Gupta and more.
And recently, designer Manish Malhotra launched a collecteion especially created for the Pune market that includes anarkali suits, georgettes and chiffon bejewelled saris among others. The range was unveiled at city’s biggest fashion and multi designer store Rudraksh.
www.manishmalhotra.in
