Sourcing at Magic was held in the US from August 12 to 15. The aisles that led through international suppliers seemed quiet this year. Conversely, the Made in America area drew attention from designers seeking smarter pricing options. Its micro factory showcased domestic-production capabilities.

A film Riverblue revealed the damage caused to global water supplies by traditional apparel manufacturing. The event offered a source of inspiration, education and resources that keeps the fashion industry moving and drives businesses forward. Sourcing at Magic is the fashion industry’s link to the entire global supply chain and it attracts designers, brands and retailers alike. It takes a look at how US decisions may impact various free trade agreements and international trade relationships. Sourcing at Magic exhibits include: accessories, footwear, apparel, private labels, swimwear, outerwear.

Visitors included professionals, manufacturers, buyers, suppliers, traders, key decision makers, and much more. The owner of the New York–based mobile shop The Celebrities Boutique came thinking he was going to deal with Chinese manufacturers, because it’s cheaper, but after doing the math for the shipping, figured out it was almost the same amount. He found a domestic manufacturer.

The February 2017 show of Sourcing at Magic hosted an African pavilion which had over 11 countries represented.