The digital textile printing market is expected to grow at a CAGR of 5.59 per cent between 2018 and 2023. Growing demand for sustainable printing, increasing demand for digital textile printing in the garment and advertising industries, shortening lifespan and faster adaptability of fashion designs, development of new technologies in the textile industry, reduced per unit cost of printing with digital printers and growth of the e-commerce industry are the major factors driving the market.

The global digital textile printing market for roll to roll printing process held the largest share in 2017. More than 70 per cent of the total digital textile printing market was dominated by the roll to roll printing process. Roll to roll digital printers are majorly used in textile and decor, soft signage, and industrial applications. The major applications in textile and decor are home textile, upholstery, linens, drapery, ties, sportswear, footwear, clothes, interior decor etc.

The market for direct to garment application is expected to grow significantly during the forecast period. Fast moving fashion cycles, cost advantage on short run cycles, creative designs, quick time to market for new trends, reduced waste, and low power consumption are some of the major factors to drive the market for direct to garment applications.