Luxury fashion brand Dior has postponed its runway show to unveil men’s pre-fall fashion collection to March 23, 2024 instead of December as scheduled earlier. The event will be held in Hong Kong.
The runway show signals the confidence of Dior’s parent company LVMH Moet Hennessy Louis Vuitton’s in the company’s growth outlook. It also marks the French luxury house’s return to Hong Kong after a women’s haute couture show in 2014 and a men’s display in 2016. Dior currently has 11 boutiques in Hong Kong, of which six carry its menswear line.
Emerging from challenges such as the antigovernment protests in 2019 followed by protracted border closures during the COVID-19 pandemic, Hong Kong has grown its retail sales from 17.1 per cent between January and November 2023 compared with the same period the previous year, according to figures released by the Census and Statistics Department.
