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Dockers feels khakis are back, launches four-way stretch

Levi Strauss & Co.-owned Dockers is ramping up its efforts to bring performance, stretch and buzz to the non-denim woven category. As the team at Dockers feels, “With the switch to more business casual attire in offices nationwide, khakis are making a comeback. Men are looking for an easy in-between style to wear that isn’t a suit and isn’t denim, and khakis are perfect for that,”

In September, Dockers is launching Smart 360 Flex, a product line featuring four-way stretch technology for premium comfort. With the introduction of the four-way stretch fabric, Dockers has set out to design the most innovative pant yet from the brand with all the functionality and durability consumers expect. Unlike typical stretch fabric, which only stretches one way, four-way flex stretches both horizontally and vertically to deliver maximum comfort.

The brand believes the Smart 360 Flex collection is the answer. It’s tailored, yet comfortable, and provides men with a pant they can wear on any occasion.

Khaki pants have been optimized with comfort that goes beyond fabric. The soft khakis include a stretch interior waist, covert security pockets for smart phones and other valuables, and stretch internal pocket bags to deliver the most purposefully designed pant in any man’s closet.

Dockers, founded in 1986, is a US brand and part of Levi Strauss & Co. Over the last 30 years, Dockers has gathered insights from men around the world. What the brand has learned is simple: men want comfort, modernity and the ability to jet from the boardroom to happy hour.

 
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