Intensifying its expansion into the Middle East, fashion brand Dolce & Gabbana is particularly focusing on the Saudi Arabia market. The brand has inaugurated its flagship store in Riyadh. Additionally, it is forging a formal partnership with Diriyah Company, a state-owned organisation entrusted with the restoration and management of the historic Diriyah area.
Alfonso Dolce, CEO, Dolce & Gabbana, says, the brand had a long-standing interest in Saudi Arabia for its entrepreneurial and dynamic economy alongwith a rich cultural heritage. However, the brand is adopting a cautious approach towards this expansion as it aims to deepen its understanding of the local market over the years.
Besides Riyadh, Dolce & Gabbanna plans to expand in Jeddah by setting up stores in the city by 2024-end. It was one of the first international brands to host a fashion show in the Gulf region post-pandemic, showcasing its Alta Moda collections in Saudi Arabia.
Underscoring the brand’s pioneering spirit, Stefano Gabbana, Co-founder, also emphasises on its integration with local culture and traditions, as showcased in its participation in events like the Tantora Festival in Al Ula and the fashion show in Dubai.
