Dolce & Gabbana has decided to discontinue using animal fur in all its collections from 2022. The brand will continue to collaborate with master furriers, guardians of specific knowledge and skills to create eco-fur garments and accessories, a sustainable faux fur alternative that uses recycled and recyclable materials”.
The Italian luxury label’s new policy is supported by the Humane Society of the United States and Humane Society International, in accordance with the guidelines of the Fur Free Alliance. Fedele Usai, Group Communication & Marketing Officer says, Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The brand will integrate innovative materials into its collections and develop environmentally-friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading”.
More and more luxury labels have axed real fur as a trim or main material in recent years but few make such a strong commitment to working with furriers on faux fur alternatives.