For the first time, Italian luxury fashion house Dolce & Gabbana will stage its 2025 haute couture collection in Rome. Scheduled for the first fortnight of July, the event will showcase the Alta Moda and Alta Sartoria collections, alongside the latest fine jewelry pieces. The brand has selected some of the city’s most remarkable locations as backdrops for the exclusive event, details of which are yet to be revealed.

Known for spotlighting Italy’s cultural heritage, Dolce & Gabbana has previously presented haute couture collections in iconic Italian locales such as Sicily (2022), Puglia (2023), and Sardinia (2024). Since launching its haute couture project in 2012, the label has opted to present exclusively in Italy, distancing itself from Paris Haute Couture Week. The addition of Alta Sartoria in 2014 expanded the focus to menswear, maintaining a commitment to celebrating Italy’s craftsmanship and traditions.

The multi-day event coincides with the Catholic Church’s Jubilee celebrations, which include significant renovation and restoration projects throughout the city. Mayor Roberto Gualtieri emphasises, showcasing Italy’s finest craftsmanship, the collections will enhance the allure of Rome during this momentous time.

Deputy Mayor Alessandro Onorato states, Rome offers unique locations that no other city can match. This global event underscores the city’s growing appeal while serving as a powerful promotional platform with immense economic benefits

The 2025 presentation promises to be a ‘Grand Tour of Italy,’ celebrating the nation’s history, landscapes, and haute couture traditions. With its captivating monuments and hidden treasures, Rome is poised to host one of the year’s most anticipated fashion events, reaffirming Dolce & Gabbana’s deep connection to Italian heritage and artistry.